Traffic without conversion is wasted spend. If shoppers land on your listings but don’t buy, the problem is measurable — and fixable. Aitium’s conversion rate analytics connect your traffic and sales data so you can see exactly where conversion breaks down and act on it.
What is Amazon conversion rate?
Conversion rate is the percentage of sessions that turn into orders. Amazon reports sessions and units in its Sales & Traffic data, but pulling the two together over time — by SKU, marketplace, and period — is tedious in Seller Central. Aitium ingests both automatically via the Amazon SP-API and keeps them in one view.
Where conversion goes wrong
A low conversion rate usually points to one of a few causes. Analytics helps you tell them apart:
Traffic quality
High sessions but low orders can mean you’re attracting the wrong shoppers. Segment by SKU and marketplace to see which products convert and which just burn traffic.
Listing and offer issues
If a product gets steady traffic but poor conversion, the listing, price, or buy-box status may be the culprit. Track buy-box percentage alongside conversion to isolate it.
Seasonality and trends
Conversion shifts over time. With multi-year history backfilled, you can compare like-for-like periods instead of reacting to noise.
A practical workflow to improve conversion
- Baseline it. Measure conversion by SKU and marketplace over a meaningful window.
- Find outliers. Identify products far below your account average — those are your biggest opportunities.
- Diagnose. Check whether the gap is traffic quality, offer, or listing.
- Act and re-measure. Make a change, then watch conversion in the next period.
Because Aitium refreshes daily, you get a fast feedback loop on the changes you make.
Ask conversion questions in plain English
With conversational analytics powered by Amazon Bedrock, ask “Which SKUs have the lowest conversion this month?” or “How did conversion change after last month?” and get answers from your live data.
Connect conversion to the rest of your business
Conversion analytics are strongest in context:
- Amazon Business analytics for full B2B sales reporting
- Buyer intelligence to see who actually converts
- Sales forecasting to project the upside of conversion gains
- Multi-marketplace analytics to compare conversion across NA, EU, and FE
Why Aitium for conversion analytics
- Traffic and sales unified from your own SP-API data
- SKU, marketplace, and period-level conversion views
- Daily refresh for a fast feedback loop
- Conversational, AI-assisted analysis
If you use research tools today, see why sellers add Aitium as an alternative to Helium 10 and Jungle Scout for their own conversion data.
Start improving conversion
Connect your account and see your conversion by SKU in minutes. Review pricing or start now.
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