Traffic without conversion is wasted spend. Aitium joins your traffic and sales data so you can see where conversion breaks down, by SKU and by marketplace.
What conversion rate means here
The share of sessions that become orders. Amazon reports sessions and units separately; pulling them together over time is tedious in Seller Central. Aitium ingests both via the SP-API and keeps them in one view.
Telling the causes apart
- Traffic quality — high sessions, low orders usually means the wrong shoppers. Segment by SKU to find which products just burn traffic.
- Listing or offer — steady traffic with poor conversion points at price, content or buy-box. Track buy-box share alongside conversion to isolate it.
- Seasonality — with two years backfilled you can compare like for like instead of reacting to noise.
A workflow that works
- Baseline conversion by SKU and marketplace over a meaningful window.
- Find the outliers furthest below your account average — the biggest opportunities.
- Change one variable, then re-measure against the same window.
Compare regions with multi-marketplace analytics, or ask in plain English which SKUs are converting worst.
Purchase this listing from GAIIFF in AWS Marketplace using your AWS account. In AWS Marketplace, you can quickly launch pre-configured software with just a few clicks. AWS handles billing and payments, and charges appear on your AWS bill.
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