On Amazon, your customers are mostly anonymous — but the data trail they leave isn’t. Aitium’s buyer intelligence turns your order data into a clear picture of your Amazon Business (B2B) buyers: who they are, how often they come back, and which products keep them buying.
Who are my Amazon Business buyers?
That’s the question most sellers can’t answer from Seller Central. Aitium processes your order data through the Amazon SP-API — including buyer information from the Orders API — to build a corporate buyer profile for your account. You get insight into your unique buyers and their purchasing patterns instead of a flat list of orders.
What buyer intelligence surfaces
Your buyer base
See the set of buyers behind your sales, aggregated over your history, so you understand how concentrated or diversified your revenue is.
Repeat purchase behavior
Identify which buyers come back and how often. This directly informs retention strategy — dig deeper with repeat purchase analytics.
Product-buyer relationships
Understand which SKUs drive repeat corporate purchases so you can prioritize the products that build long-term B2B relationships.
Why B2B buyer intelligence matters
Amazon Business buyers behave differently from consumers: larger baskets, recurring needs, and higher lifetime value. Knowing who they are lets you:
- Focus inventory on products with loyal corporate demand
- Spot at-risk revenue when a repeat buyer goes quiet
- Prioritize catalog decisions around real B2B behavior
Ask about your buyers in plain English
Aitium’s conversational analytics (powered by Amazon Bedrock) include a dedicated buyer intelligence agent. Ask “Who are my top repeat buyers?” or “How many buyers purchased more than once last quarter?” and get answers from your live data — with PII handled safely through built-in guardrails.
Privacy and safety by design
Buyer data is sensitive. Aitium enforces tenant isolation so your data is scoped only to your organization, and applies content filtering and PII redaction across all AI interactions.
Connect buyer insights to the full picture
Buyer intelligence is most powerful alongside the rest of your analytics:
- Amazon Business analytics for overall B2B sales reporting
- Repeat purchase analytics for retention metrics
- Sales forecasting to project demand from loyal buyers
- Multi-marketplace analytics to compare buyer behavior across regions
Why Aitium for buyer intelligence
- Built specifically for Amazon Business (B2B) sellers
- Buyer profiles and repeat-purchase analysis from your own data
- Conversational, AI-assisted exploration
- Privacy-first with tenant isolation and PII redaction
Evaluating alternatives? See why sellers choose Aitium as an alternative to Helium 10 and Jungle Scout for buyer analytics those tools don’t offer.
Discover your buyers
Connect your account and Aitium will build your buyer intelligence from your order history. Review pricing or start now.
Return to the analytics platform overview or read the Amazon Business selling guide.